Content Repurposing for Beginners

What is content repurposing? Content repurposing is creating modular content that you can modify into different formats. For example, one hub article could create several spokes articles if repurposed correctly. But it is not copy and pasting or spinning articles to create low-quality articles. If done right, it allows you write many interrelated articles very quickly. It […]

How to Create a Product Features Matrix

Need a product features matrix? If you have one product and one feature only, you probably don’t. If you can’t remember every feature, and the different benefits each offers, and the use cases, and the business rules, then you may need a feature matrix. Not convinced? Ever heard of Backrub? Well, grasshopper… Once upon a […]

[Video] How 3 Minute Videos Help Promote Small Businesses

Why aren’t you using video to create more content? I took this video when heading to a museum in a Beijing taxi. It won’t win any academy awards but it has a certain charm. For me, shooting videos just makes sense. You can always find five minutes to flip open your phone and press Record. You […]

Will Google’s ‘Micro Moments’ affect your business?

Sridhar Ramaswamy, Google’s senior vice president of ads, predicts that ‘micro moments’ will change advertising, in particular advertising on mobile devices. Usually I ignore marketing predictions. But this time I agree. On the Think with Google newsletter, Mr. Ramaswamy gives an example: “Let’s say you have guests coming over any minute and you want to […]