5 Steps to a More Persuasive Business Plan

You have an idea for a business. You know what you want to sell, who you can sell it to, and how much you stand to earn from it. There’s just one more thing you need: a business plan. Many people dread the idea of preparing a business plan. They think of them as complicated, unnecessary documents that exist only to make it more difficult for them to get started as an entrepreneur. They are wrong.

12 Steps To Becoming a Business Consultant

The BBC quotes research from Barclays Bank which shows that semi-retired workers are responsible for 50% more start-ups than 10 years ago. In the UK, 67% of small business owners are over 45, while a mere 8.7% are under 34. Such data suggests that running a business actually plays to the strengths of older people. […]

6 Reasons Why Case Studies Are A Terrific Market For Freelance Writers

I remember the first time a client offered me a case study writing assignment. I was petrified. It was early in my freelance writing career and I didn’t even know what one looked like. I had a lot of questions. ‘What the heck is a case study?’, ‘How long is it?’, ‘What is the format?’ […]