How To Write a B2B Case Study in 10 Days

Want to write a stunning case study in ten days? Want to stay in budget when you write the case study? Want to use it to generate more leads? How to Write a Case Study   How To Write a B2B Case Study in 10 Days You can save time and get your case study […]

21-Page Case Study Writing eBook

Struggling to write your first case study? It looks so easy until you sit down and try to do the actual writing. Well, the good news is that we’ve got you covered. As you’ve probably seen, we’re refreshed all the case study templates AND to get you up and running include a 21-page tutorial. It […]

Process Design Tips From DHL

As a process designer, I’m always looking at how other companies design their processes, in particular how they manage exceptions, errors, and unexpected actions, typically an ‘edge case.’ Download Now for $9.99 – Buy Here! [Learn more about these templates here] Last month I bought two computers. One Toshiba laptop, the second an Alienware desktop, […]

How to Structure a Business Case Study

In this tutorial, we describe how to structure a business case study, typically the type of document that will form part of a marketing effort. Unlike other business documents, such as white papers, the structure of a case study is a little different. The difference is two-fold: one is that the sequence is not linear. […]

How To Gather Information for Your Case Study

Use the following questionnaire to capture the necessary information to write your case study. This questionnaire is designed to help case study writers work with their clients to gain a deeper understanding of how the implementation solved their specific problem. It suggests a series of questions you can ask your client to learn more about […]

5 Benefits of Writing Case Studies

Case studies are the first reference document decision-makers turn to when researching a new product, according to market research firm Gartner. For prospects, case studies are an effective way to identify potential solutions that may address their requirements. For this reason, small businesses owners should consider developing a library of case studies to capitalize on […]

How to Use Clichés To Your Advantage

Most people wag their finger and tell you cliches are bad – Google clichés in writing! – but I have a certain warped affection for them. Here’s why. Where do clichés come from? One of the occupational hazards of being a writer is that you see things that others don’t. Y’know, like clichés? Let’s look at […]

How to Write Your First Case Study

If you’ve no budget for marketing but an hour to spare, write a case study. Here’s why. Case studies are one of the most effective tools you can use to promote your products and services, especially if you are on a limited marketing budget. 19 Case Study Templates for only $19.99 Learn more about this template […]

The Secret of Warren Buffett’s Business Writing Style

‘The business schools reward difficult complex behavior more than simple behavior, but simple behavior is more effective.’ Warren Buffett. 15 White Paper Templates for only $19.99 How to Write an Executive Summary that Generates Interest Your Executive Summary should excite the reader and help them understand the key results and conclusions in your business document, […]

How To Write Proposals That Get Accepted By Difficult Evaluators

What’s your success ratio with proposals? 25% is the average. Very few get over 50%. I help government agencies to evaluate proposals. Most bids that come across my desk make the same errors, use the same flawed strategies and are never accepted. And the next time, they repeat the same mistake. Here are some ways […]

20 Case Study Writing Tutorials

Twenty articles to get you started with your case study writing. It’s all here. Case Study methodology, SWOT, grounded theory, interviewing SME, Media Kit, Marketing Plans, how to promote your products and services, raise its market profile, and construct, format, design and publish your document.

How To Use Case Studies To Position Your Business

How can you position your business in a crowded market? Case studies are an effective way to demonstrate your expertise, provide insights, and attract new leads. Let’s see how it works. How To Use Case Studies To Position Your Business How do you justify the expense of writing case studies? Well, it must show that […]

How to Write a Medical Case Study

In this tutorial, we look at how to write a case study for a medical product or service. The most effective case studies on medical products are 500 to 800 words and focus on how the product improves the treatment of patients. Success stories on how the product increased productivity, saved money, improved regulatory compliance […]

10 Simple Case Study Writing Tips

What’s the hardest thing about writing a case study? What I’ve seen is that, while the writing is easy, those involved in the writing process often don’t know what’s required of them. They want to help, but how? For example, the technical guys may not be able to explain the technicalities to the business analyst, […]

How to Write Short Case Studies to Generate Leads

Marketing is about credibility. The more people trust your brand, the more likely they’ll buy your products. Seems true, right? One way to increase the credibility of your marketing is to let satisfied customers ‘promote’ your products for you. Case studies are ideal for this. You can use them as stand-alone advertising tools or embed them into your media kit to increase their lead-generating power.