Case Studies: How to Get (and Retain) Prospective Clients’ Attention

Prospective customers are interested in case studies if they are relevant to their needs, specific in terms of industry/sector/role, and backed up with measurable facts. Case studies that are general, vague, and lack measurable data are ignored. Construction Case Study template Case Studies: Getting Attention As a case study writer, what challenges do you need […]

How to Describe Difficult Technical Concepts

Rule #1! You can’t describe what you don’t understand. We agree? You can try and fudge it, but the people reviewing the document will see through it. I will. You would. Maybe you can try and cheat by cobbling together material that others have written, but it doesn’t work. Anyway, that’s not writing. It’s just […]