Of all the writers on Harvard Business Review, Peter Bregman is the most persuasive. He’s the only writer on HBR that I make time and stop for; others I scan. 4 Persuasive Writing Techniques He also has an interesting writing framework. Let’s take a look and see if you can apply some of his methods […]
Looking for headline writing tips that will capture attention immediately and force readers to stop in their tracks? Who doesn’t? What exactly are headlines? What purpose do they serve? Headlines are the ‘ad’ for what’s about to follow. Its purpose is to tease the reader into clicking or reading more. If your headline fails, no one […]
Summary: Understand the difference between business requirements and business rules before you start defining the business process. This Klariti tutorial will explain how to write business requirements and how, and where, to include business rules in your process and workflow designs. Business Rules vs. Business Requirements One area where many graduates and business analysts get […]
Since we started the site in 1997, the business proposal templates have been the most popular by far. The User Guides come second. However, for some reason, we didn’t update them for quite a while. Not sure why as we do a lot of freelance proposal writing and should (read: will) add more proposal writing […]
I had planned to call this article ‘The Nine-Step Strategy for Writing Summaries That Intrigue Readers’ but had a second look. It’s a bit long. And as this article is about writing headlines, summaries and abstracts, well… Let’s stick to the plan.
“An abstract highlights the key points you want your reader to remember after they’ve read your document.“
Summary: Plan your writing before you start. This ensures your material is focused, less likely to revision, and aligns with your content strategy. This Klariti tutorial provides a step-by-step guide to write, edit, and publish large documentation deliverables, such as RFP responses, business plans, or technical documentation. [Learn more about this Software Development Template Pack. […]
Know when to use the active and passive voice in your business or technical documents? Maybe? Let’s look at voice for a minute. What does it mean to write in the active voice? Is the passive voice as *bad* as people say it is? Obviously not. The voice tells us whether the subject of the […]
Summary: Understanding the structure, format, and writing style will help you craft a more compelling executive summary. Feeling stuck? Can’t start your executive summary? Clock is tick, tick, ticking? They say you should write your executive summary AFTER you’ve written the entire document. I’m not sure about this. Why? If you do, there’s the risk […]
Proof-reading. A bit like flossing your teeth, isn’t it? You know it’s good for you, you know you should do it, but you still don’t want to do it. Why is proofreading so hard? I think it’s the approach we take. For example, if you leave the proof-reading to the very end, you’ll probably be […]
First, think of the response you want from the reader. Second, put the most important point at the start. Third, highlight one thing only. The problem with most subject lines in emails is that they’re written either: As a placeholder, something to put in while you write the actual email After the email is written […]
