10-Point Checklist For Headline Writing

Looking for headline writing tips that will capture attention immediately and force readers to stop in their tracks? Who doesn’t? What exactly are headlines? What purpose do they serve? Headlines are the ‘ad’ for what’s about to follow. Its purpose is to tease the reader into clicking or reading more. If your headline fails, no one […]

Business Rules vs. Business Requirements

Summary: Understand the difference between business requirements and business rules before you start defining the business process. This Klariti tutorial will explain how to write business requirements and how, and where, to include business rules in your process and workflow designs. Business Rules vs. Business Requirements One area where many graduates and business analysts get […]

NEW: 10 Business Proposal Templates (MS Word and Excel)

Since we started the site in 1997, the business proposal templates have been the most popular by far. The User Guides come second. However, for some reason, we didn’t update them for quite a while. Not sure why as we do a lot of freelance proposal writing and should (read: will) add more proposal writing […]

9 Ways to Write Better Abstracts

I had planned to call this article ‘The Nine-Step Strategy for Writing Summaries That Intrigue Readers’ but had a second look. It’s a bit long. And as this article is about writing headlines, summaries and abstracts, well… Let’s stick to the plan.

“An abstract highlights the key points you want your reader to remember after they’ve read your document.“

The Ultimate Guide to Writing an Executive Summary for Business Plans

In this tutorial, we look at how to write an effective executive summary. We’ll explain the difference between an executive summary and an Introduction, then look at how you to improve the tone, narrative, and language. Your ability to summarize your business plan, report, or proposal affects the likelihood you’ll receive the funding, support, or […]

5 Benefits of Writing Case Studies

According to market research firm Gartner, case studies are the first reference document decision-makers turn to when researching a new product. In addition, case studies are sought out very early in the buying cycle. For this reason, small businesses owners should consider developing a library of case studies to capitalize on the appetite for such […]

Are you Making these Mistakes when Writing White Papers?

What are the most common mistakes when writing white papers? Tone, structure, and voice are common issues for novice writers. Let’s look at these examples from a white paper and see if we can fix it. Style and Tone in white papers What do you notice about the opening paragraphs of this white paper? First […]

How to Manage Large Writing Projects in 5 Steps

Summary: Plan your writing before you start. This ensures your material is focused, less likely to revision, and aligns with your content strategy. This Klariti tutorial provides a step-by-step guide to write, edit, and publish large documentation deliverables, such as RFP responses, business plans, or technical documentation.   [Learn more about this Software Development Template […]

1 Minute Writing Tip: Active v Passive Voice

Know when to use the active and passive voice in your business or technical documents? Maybe? Let’s look at voice for a minute. What does it mean to write in the active voice? Is the passive voice as *bad* as people say it is? Obviously not. The voice tells us whether the subject of the […]

How to start writing your first executive summary

Feeling stuck? Can’t start your executive summary? Clock is tick, tick, ticking? They say you should write your executive summary AFTER you’ve written the entire document. I’m not sure about this. Why? If you do, there’s the risk that you’ll run out of time, get flustered, and rush through it — just to get something […]

Are you making these two proof-reading mistakes?

Proof-reading. A bit like flossing your teeth, isn’t it? You know it’s good for you, you know you should do it, but you still don’t want to do it. Why is proofreading so hard? I think it’s the approach we take. For example, if you leave the proof-reading to the very end, you’ll probably be […]

How to improve the subject line of an email

First, think of the response you want from the reader. Second, put the most important point at the start. Third, highlight one thing only. The problem with most subject lines in emails is that they’re written either: As a placeholder, something to put in while you write the actual email After the email is written […]

Are good business writers made or born?

If you’re reading this, you’re probably thinking… made. Why do I say this? Because if you are a ‘born writer’, and have written from a very early age as most do, you’d feel  that most writers are born, not made. You either have it or you don’t. But it this true? I hate to say it […]

Business Requirements: Should you use Shall v Will?

Should you use Shall or Will when writing business requirements? Or something else? For example, some business analyst friends prefer to use Must. Others insist that Shall is the international standard, so we should stick with it. The counter-argument says that’s not good enough. Times have changed. We need to put the reader first. No […]

214 Style Guides with Tutorials, Examples, Guidelines

Looking for examples of how to write a style guide? We’ve compiled this list to give you different examples to get you started. How to Create a Style Guide Brain Traffic — Web Content style guides that Don’t Suck Creative Blog — Create a website style guide Gather Content — Developing a Content style guide […]