How to Overcome Business Writer’s Block

Business Writer’s Block is what? Well, it tends to happen when you’re in a hurry, flustered, or tried. ‘If you don’t understand it, you can’t write it.’ This isn’t totally true. You can write something — it mightn’t be great — by distracting the reader, playing with clever words, and showing off. But others see […]

How to Create an Index for Business or Technical Documents

Is an index old fashioned? With everything on the web, do you even need an index? The first thing. Not everything’s on the web. The second: What’s not on the web often needs an index to direct the reader to relevant content. The third: A good index makes good content even better. It won’t save poor […]

How to Write an Abstract for Business and Technical Documents

In this tutorial, we describe how to write an abstract, for example, for reports, proposals, case studies, and other types of documentation. An abstract… it sounds so simple… Ok, explain ‘gravity’ in one sentence? Hard, isn’t it? Remember the frustration you’ve felt when someone asked you to explain a difficult concept? It’s easy to talk […]

5 Case Study Writing Guidelines

Why is it so hard to write a case study? I think it’s to do with three things: identifying your reader, knowing the topic, and presenting the material correctly. Construction Case Study template 5 Case Study Writing Guidelines Let’s look at five ways to improve the structure of your next case study. #1 Background Assume […]

Peter Bregman’s 4 Persuasive Writing Techniques

Of all the writers on Harvard Business Review, Peter Bregman is the most persuasive. He’s the only writer on HBR that I make time and stop for; others I scan. 4 Persuasive Writing Techniques He also has an interesting writing framework. Let’s take a look and see if you can apply some of his methods […]

5 Reasons Why Your White Papers Don’t Work

It’s not easy to write a white paper. And reading them can also be quite a challenge. Unfortunately, many white papers are difficult to digest and come across as though slightly ‘nerdy-types’, locked in research labs, prepared them with very little consideration for their readers. Like other types of publications, such as a case study, […]

How to Structure a B2B White Paper

In the IT industry, the white paper has become a popular tool for promoting a new product or service. It’s frequently used in tandem with case studies and other sales literature as part of an overall marketing campaign. In this article, I’ll show you how to write an effective white paper that gets your company […]

10-Point Checklist For Headline Writing

Looking for headline writing tips that will capture attention immediately and force readers to stop in their tracks? Who doesn’t? What exactly are headlines? What purpose do they serve? Headlines are the ‘ad’ for what’s about to follow. Its purpose is to tease the reader into clicking or reading more. If your headline fails, no one […]

Business Rules vs. Business Requirements

Summary: Understand the difference between business requirements and business rules before you start defining the business process. This Klariti tutorial will explain how to write business requirements and how, and where, to include business rules in your process and workflow designs. Business Rules vs. Business Requirements One area where many graduates and business analysts get […]

21 Executive Summary Writing Tips

Summary: An Executive Summary is one of the most challenging types of writing. This short document requires structure, planning, and persuasion. This Klariti tutorial will explain how to write an executive summary that gets your reader’s attention, highlights your unique point of view, and encourage the reader to examine the main document, typically a business […]

NEW: 10 Business Proposal Templates (MS Word and Excel)

Since we started the site in 1997, the business proposal templates have been the most popular by far. The User Guides come second. However, for some reason, we didn’t update them for quite a while. Not sure why as we do a lot of freelance proposal writing and should (read: will) add more proposal writing […]

9 Ways to Write Better Abstracts

I had planned to call this article ‘The Nine-Step Strategy for Writing Summaries That Intrigue Readers’ but had a second look. It’s a bit long. And as this article is about writing headlines, summaries and abstracts, well… Let’s stick to the plan.

“An abstract highlights the key points you want your reader to remember after they’ve read your document.“

The Ultimate Guide to Writing an Executive Summary for Business Plans

In this tutorial, we look at how to write an effective executive summary. We’ll explain the difference between an executive summary and an Introduction, then look at how you to improve the tone, narrative, and language. Your ability to summarize your business plan, report, or proposal affects the likelihood you’ll receive the funding, support, or […]

5 Benefits of Writing Case Studies

Case studies are the first reference document decision-makers turn to when researching a new product, according to market research firm Gartner. For prospects, case studies are an effective way to identify potential solutions that may address their requirements. For this reason, small businesses owners should consider developing a library of case studies to capitalize on […]

Are you Making these Mistakes when Writing White Papers?

What are the most common mistakes when writing white papers? Tone, structure, and voice are common issues for novice writers. Let’s look at these examples from a white paper and see if we can fix it. Style and Tone in white papers What do you notice about the opening paragraphs of this white paper? First […]