5 Reasons Why Your White Papers Don’t Work

It’s not easy to write a white paper. And reading them can also be quite a challenge. Unfortunately, many white papers are difficult to digest and come across as though slightly ‘nerdy-types’, locked in research labs, prepared them with very little consideration for their readers. Like other types of publications, such as a case study, […]

How to Structure a B2B White Paper

In the IT industry, the white paper has become a popular tool for promoting a new product or service. It’s frequently used in tandem with case studies and other sales literature as part of an overall marketing campaign. In this article, I’ll show you how to write an effective white paper that gets your company […]

10-Point Checklist For Headline Writing

Looking for headline writing tips that will capture attention immediately and force readers to stop in their tracks? Who doesn’t? What exactly are headlines? What purpose do they serve? Headlines are the ‘ad’ for what’s about to follow. Its purpose is to tease the reader into clicking or reading more. If your headline fails, no one […]

Business Rules vs. Business Requirements

Summary: Understand the difference between business requirements and business rules before you start defining the business process. This Klariti tutorial will explain how to write business requirements and how, and where, to include business rules in your process and workflow designs. Business Rules vs. Business Requirements One area where many graduates and business analysts get […]

21 Executive Summary Writing Tips

Summary: An Executive Summary is one of the most challenging types of writing. This short document requires structure, planning, and persuasion. This Klariti tutorial will explain how to write an executive summary that gets your reader’s attention, highlights your unique point of view, and encourage the reader to examine the main document, typically a business […]

NEW: 10 Business Proposal Templates (MS Word and Excel)

Since we started the site in 1997, the business proposal templates have been the most popular by far. The User Guides come second. However, for some reason, we didn’t update them for quite a while. Not sure why as we do a lot of freelance proposal writing and should (read: will) add more proposal writing […]

9 Ways to Write Better Abstracts

I had planned to call this article ‘The Nine-Step Strategy for Writing Summaries That Intrigue Readers’ but had a second look. It’s a bit long. And as this article is about writing headlines, summaries and abstracts, well… Let’s stick to the plan.

“An abstract highlights the key points you want your reader to remember after they’ve read your document.“

The Ultimate Guide to Writing an Executive Summary for Business Plans

In this tutorial, we look at how to write an effective executive summary. We’ll explain the difference between an executive summary and an Introduction, then look at how you to improve the tone, narrative, and language. Your ability to summarize your business plan, report, or proposal affects the likelihood you’ll receive the funding, support, or […]

5 Benefits of Writing Case Studies

Case studies are the first reference document decision-makers turn to when researching a new product, according to market research firm Gartner. For prospects, case studies are an effective way to identify potential solutions that may address their requirements. For this reason, small businesses owners should consider developing a library of case studies to capitalize on […]

Are you Making these Mistakes when Writing White Papers?

What are the most common mistakes when writing white papers? Tone, structure, and voice are common issues for novice writers. Let’s look at these examples from a white paper and see if we can fix it. Style and Tone in white papers What do you notice about the opening paragraphs of this white paper? First […]

How to Manage Large Technical Writing Projects in 5 Steps

Summary: Plan your writing before you start. This ensures your material is focused, less likely to revision, and aligns with your content strategy. This Klariti tutorial provides a step-by-step guide to write, edit, and publish large documentation deliverables, such as RFP responses, business plans, or technical documentation. [Learn more about this Software Development Template Pack. […]

1 Minute Writing Tip: Active v Passive Voice

Know when to use the active and passive voice in your business or technical documents? Maybe? Let’s look at voice for a minute. What does it mean to write in the active voice? Is the passive voice as *bad* as people say it is? Obviously not. The voice tells us whether the subject of the […]

How to Write your First Executive Summary

Summary: Understanding the structure, format, and writing style will help you craft a more compelling executive summary. Feeling stuck? Can’t start your executive summary? Clock is tick, tick, ticking? They say you should write your executive summary AFTER you’ve written the entire document. I’m not sure about this. Why? If you do, there’s the risk […]

Are you making these two proof-reading mistakes?

Proof-reading. A bit like flossing your teeth, isn’t it? You know it’s good for you, you know you should do it, but you still don’t want to do it. Why is proofreading so hard? I think it’s the approach we take. For example, if you leave the proof-reading to the very end, you’ll probably be […]

How to improve the subject line of an email

First, think of the response you want from the reader. Second, put the most important point at the start. Third, highlight one thing only. The problem with most subject lines in emails is that they’re written either: As a placeholder, something to put in while you write the actual email After the email is written […]