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Market Research Tutorial - Part 6 of 17

What Jose Mourinho Taught Me About Market Research

Part 6 of a 17 part series on Market Research Planning techniques.

Do you think Jose Mourinho knows much about market research, brand segmentation, and customer profiling?

Think again...

Spreadsheets, surveys and focus groups may not be his specialty but he does know his market (the opposition) and does endless research. Ask anyone who’s worked with him at Chelsea, Barcelona or Real Madrid.

Mourinho is notorious for gathering information about the opposition team, analyzing the data, and briefing his players. The results are impressive.

When interviewed for the Chelsea vacancy, he prepared PowerPoint presentations showing where and how he would develop the team.

Board members were blown away. Mourinho looked at the league table that way a General would a battle field.

He assessed his troops (team), reviewed the enemy (Man United perhaps), and drew up plans to undermine the opposition. And it worked.

And the same can work for you.

Prepare for Battle

Market Research Planning is simple.

People make it complicated. Some make it complicated to make themselves look clever. It’s not.

The key to effective market research is to follow stick to the basics and define your goals.

What do I want to get out of this piece of work?

Write it down. It should be one sentence. No more.

I want to know…

To get to that point develop a Market Research Plan, which is a framework for getting to that answer.

Market Research Template Pack

This template pack includes:

Market Plan Template (16 pages) Use this template to capture 1. Why You Need Research, 2. Who You Wan to Target, 3. How to Plan 4. Collect Data, 5. Analyze Data, 6. Report Findings, and 7. Make Decisions.
Market Plan Brief Template (6 pages) Use this document to brief Consultants on your Market Research requirements.
10 Free Templates including Brand Loyalty Survey, Competitor Analysis, Demographic Comparison, Demographic Profile, Industry Analysis Checklist, Market Planning Checklist, Cost Analysis, Market Research Spreadsheet, Market Survey, and a Project Plan.

Instant Download in MS Word

Download Now for only 9.99!

The Market Research Plan (MS Word, 16 pages) contains the following chapters. The other checklists, questionnaires, surveys and templates are listed below.

Why Use a Market Research Plan?

As a small business owner, you're looking for ways understand:

Who are your current customers and potential customers?

What do I really know about them? Where do they live? Do they prefer to shop online or offline?

What do they want to buy?

What is their average income? What’s the disposable income?

What type of products do they have (Skoda), like to have (slightly bigger Car), and aspire to having (BMW)?

How much are they willing to pay for my products?

Can they find my products where they go shopping? If not, why?

What do they think of my business? Do they think we’re reliable, trustworthy, good value?

How does my business compare with my competitors?

Screenshots

Here are screenshots of the templates you can download by clicking the Click Here to Purchase image above.

Market Plan Executive Summary

Executive Summary

Project Plan

Market Research Template, Stage 3

Market Plan Budget

Market Research, Excel Template

Competitor Analysis

Screenshot of How To Write Work Instructions

Demographic Analysis Worksheet

Brand Loyalty Survey

Customers

Since 1998, Klariti.com has provided products and services to some of the largest companies in the world including AIG, Bearing Point, Cisco, Coca Cola Corp, Dell, EDS, Ernst & Young, GE, HBO, IBM, Intel, JP Morgan, KLM Airlines, KPMG, Macy’s, McDonalds, Microsoft, Oracle, Price Waterhouse Coopers, Saab, Safeway, Safeway , Sara Lee, Siemens, TATA, Toyota, Vodaphone, Walmart, and Western Union.

Endorsements

"Thank you, it is pleasant and refreshing to find a company with such a sense of customer service, I cannot remember when I have seen such service. when I first ordered, I have to admit that I was skeptical as to the final results, but am pleased to report that I am 200% satisfied with your service and quick responses. I will use this service in the future and recommend it to many others."
Brad Porter

"Ivan,
Thank you for going the extra mile and making it work in my "outdated" Excel program! If you need a testimonial for your website, I'll gladly write one up. I so appreciate your kindness, persistence and patience."
Suzanne, Virginia

"I have now purchased 3 different documents. They are very simple to understand, well laid out and very well written. Thank you for saving me weeks, if not months of frustration."
Dan Faubion
Advnt Biotechnologies, Phoenix, Arizona 85027

"Thank you for your prompt response. If you would like to have a reference, you can quote me. 'Top professional templates and excellent customer service'"
Regards
Frederick Tsang

"Hi Ivan, thank you so much. I am blown away with the promptness of your response. I didn't expect to hear from you so soon. Thanks again."
Kathy

"Thanks Ivan. Rare to find such service online. Really appreciate it."
Regards,
Prema

"Thanks for the quick response. The documents meet my business need beautifully."
Regards,
Leonard

"I’d just like to compliment, how much I really like the quality of your work (the frameworks are very structured and clear) and it is very convenient to use as well. Once again, thank you so much."
Regards,
Cherry, Australia

"Kudos to you for going the extra steps for me read your files and be able to utilize them."
Sincerely A Happy Customer!
Jacqueline

You can read more customer testimonials here.

What's included in this template pack?

Brand Loyalty Survey - MS Word
Competitor Analysis - MS Word
Demographic Comparison - MS Word
Demographic Profile - MS Excel
Industry Analysis Checklist - MS Word
Market Planning Checklist - MS Word
Market Research Brief 6 pgs - MS Word
Market Research Cost Analysis - MS Word
Market Research Plan Template 16 pgs - MS Word
Market Research Spreadsheet - MS Excel
Market Survey - MS Word
Project Plan - MS Word

Screenshot of Market Research Template

Download Now for only $9.99!

What file formats are the templates in?

The files are in Microsoft Word .doc and Excel .xls format.

They work on Word 97, 2003, 2007, 2010 as well as XP, Vista, and Apple Macintosh.

Can I download them online?

You, can download the files instantly.

After you make the payment, you are automatically sent to a Download page from where you can save the templates to your PC.

What is the license agreement?

You can change any part of the templates that you wish.

You can remove all logos and references to Klariti, for example, the logo on the cover page.

You can share the templates with your colleagues and re-use them as you need.

The main restriction is that you cannot sell, rent or license these templates as though they were your own. These templates are for you —and your colleagues — usage only.

You can read the full license Agreement here

What is the refund policy?

We offer a 60 days refund policy.

Can I ask you a question?

Of course. You can contact me at

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