Summary: Use white papers to create high-value content that generates leads, positions your product in a crowded marketplace, and develops a relationship with prospective customers. Video: How to Write a White Paper In this video Ivan explains how to write your first white paper. Get the template from the link below. This detailed tutorial (14 […]
In this video Ivan explains how to write the Executive Summary for a Business Plan. You can apply these writing guidelines to any document that requires an executive summary. If you have a question, please leave it on the YouTube channel. How to Write an Executive Summary for a Business Plan Executive Summary Tutorials How […]
Ivan asks if less money, but greater personal freedom, is what encourages people to run their own home-based business. In this video, taken in Beijing’s Capital Museum, Ivan says that working a flexible schedule outside of 9-5 frees up time to do things an office job wouldn’t let him. See if you agree.
Why aren’t you using video to create more content? I took this video when heading to a museum in a Beijing taxi. It won’t win any academy awards but it has a certain charm. For me, shooting videos just makes sense. You can always find five minutes to flip open your phone and press Record. You […]
Let’s do an experiment. Pretend you’ve never visited your own site. Remember, you know nothing about you. Nothing. Look at your About Us page? Be honest, whats the one thing that’s wrong with it? Why Your About Page is the Second Most Important Page on Your Blog? Your About Page should NOT be: An afterthought, […]
I’ll be honest. I didn’t get this video thing until I saw the Khan Academy. It’s incredible. If you commute, you’ll have noticed that everyone seems to be watching videos these days instead of reading the paper. The others are on Kindle. I have an 80 minute commute three times a week. It’s interesting to […]
What’s the difference between a routine and a chore? I think the problem we have with routines is that they feel like a grind. They become a chore. You keep looking for ways to put them off, find loopholes, ways to get out. Here’s a video I put together about it. See if this helps. […]
Tom Peters says, “the value of services will continue to fall” and that the only way to survive is to differentiate yourself from the competition. Is this true? How do you make yourself stand out from the crowd? If you don’t, what impact could this have on your career? [Learn more about these Business Plan […]