White Paper – Document Review Checklist

When writing white papers, the document review phase helps you identify gaps, improve the organization, correct flaws in the narrative, and iron out other weaknesses. White Paper – peer review checklist The document review phase is often overlooked or dismissed as an irritating editing task. But if it’s rushed through, to close to the publication […]

White Papers: How to Write Better Titles

How do you choose the title of your white paper? Work backwards for a moment. How do most people find your white paper? Mostly on Google, Bitpipe.com or FindWhitePapers.com or other white paper distribution sites. What happens when they see the results? Lists and lists of white papers. It’s overwhelming. Which do they choose? You, […]

[Tutorial] White Papers: 14 Writing Guidelines

How we write white papers has changed. In the past, they were longer, more academic, and less visual. Today, white papers are used as a type of marketing tool, a form of lead generation. Because of this business writers need to adjust the tone, voice, style, and format of white papers, especially those which will […]

White Papers: Is there enough interest to justify writing it?

Before you start writing your next white paper, use this checklist to see if there is sufficient interest in the topic. How do you know there is enough interest in your white paper to justify writing it? Writing a white paper takes between five to twenty days. Before starting the writing project, we should check […]

White Papers: 9 Persuasive Writing Techniques

Here’s a question. When you’re read something and you find yourself leaning in, pen in hand, ready to make notes. What is it that makes the reading matter so interesting? For me, it happens when I’ve found the answer I’ve been looking for. It’s actually that simple. Had a problem Found an answer. What’s so […]

White Papers: SEO Tips for PDFs

Creating an SEO-friendly white papers ensures you rank higher in search engine results, which leads to more publicity, media coverage, and business. There are three places you should concentrate on to make your white papers more SEO friendly: When writing, so the content is styled and formatted correctly When converted to PDFs, so it’s indexed […]

White Papers: How to Create an Outline

Why do we need to create an outline for our white paper? An outline helps you with the following: Keep track of all the moving parts Identify the main sections at a glance Help you to structure the document Identify gaps Ensure that themes are mentioned in the correct location Help you transition from one […]

How to Write ”Spellbinding’ White Papers

If I were to ask you, “What’s the most important part in writing white papers? You’d say… Recently, I’ve been working with clients who’ve written very good white papers – in the traditional sense – but haven’t seen the returns they expected. Do they need to change the language, the tone, length or something else? […]

How To Make 127k Writing White Papers

If you’ve got good writing skills and have in-depth subject matter expertise, you should be able to generate additional income by writing white papers. I started writing them by accident when the in-house white paper writer fell ill and someone had to write it. Looking back, it wasn’t the greatest document I’ve written but the […]

7 Machiavellian Reasons To Write White Papers

Machiavelli and white papers? You’ve probably heard of Machiavelli, the author of The Prince, whose advice, ‘The means justifies the end’ has been taken out of context for several hundred years. What you may not know is why he wrote The Prince. Machiavelli Getting Started as a White Paper Writer Like many of us, Machiavelli […]

10 Tactics For Writing B2B White Papers

If I could show you a way to generate leads – with very little cost and not that much effort – would you be interested? Who wouldn’t, right? As a lead generation tool, I came across white papers by accident. One of my colleagues had left technical writing and moved into a new field. We’d […]

The Secret of Warren Buffett’s Business Writing Style

‘The business schools reward difficult complex behavior more than simple behavior, but simple behavior is more effective.’ Warren Buffett. 15 White Paper Templates for only $19.99 How to Write an Executive Summary that Generates Interest Your Executive Summary should excite the reader and help them understand the key results and conclusions in your business document, […]