Video: How to Write a White Paper

Summary: Use white papers to create high-value content that generates leads, positions your product in a crowded marketplace, and develops a relationship with prospective customers. Video: How to Write a White Paper In this video Ivan explains how to write your first white paper. Get the template from the link below. This detailed tutorial (14 […]

Are you Making these Mistakes when Writing White Papers?

What are the most common mistakes when writing white papers? Tone, structure, and voice are common issues for novice writers. Let’s look at these examples from a white paper and see if we can fix it. Style and Tone in white papers What do you notice about the opening paragraphs of this white paper? First […]

What skills do I need to be a white paper writer?

As a freelance write paper writer you can earn more than business writers, technical writers, and science writers. So, how do you get in? In general, the following skills are required: #1 Interviewing skills This is very important. Why? I actually spent more time interviewing people than I do writing. When I first started out […]

Q: How can I start a career as a white paper writer?

Q: Why do companies need white paper writers? Can’t they use their own writers? Yes and No. It depends on the size of the company AND its location AND writing expertise. Not every company has someone who can write a professional white paper. They may have people in their marketing team who write sales and […]

Q: How much can I charge for writing a white paper?

White paper writing: how much can I charge? There are three ways to get paid to write white papers. Daily rate Agree on a fixed daily rate and the number of days to write the document. If you’re new to the industry and trying to build your portfolio, this is the simplest way to go. […]

White Paper – Document Review Checklist

When writing white papers, the document review phase helps you identify gaps, improve the organization, correct flaws in the narrative, and iron out other weaknesses. White Paper – peer review checklist The document review phase is often overlooked or dismissed as an irritating editing task. But if it’s rushed through, to close to the publication […]

White Papers: How to Write Better Titles

How do you choose the title of your white paper? Work backwards for a moment. How do most people find your white paper? Mostly on Google, Bitpipe.com or FindWhitePapers.com or other white paper distribution sites. What happens when they see the results? Lists and lists of white papers. It’s overwhelming. Which do they choose? You, […]

[Tutorial] White Papers: 14 Writing Guidelines

How we write white papers has changed. In the past, they were longer, more academic, and less visual. Today, white papers are used as a type of marketing tool, a form of lead generation. Because of this business writers need to adjust the tone, voice, style, and format of white papers, especially those which will […]

White Papers: Is there enough interest to justify writing it?

Before you start writing your next white paper, use this checklist to see if there is sufficient interest in the topic. How do you know there is enough interest in your white paper to justify writing it? Writing a white paper takes between five to twenty days. Before starting the writing project, we should check […]

White Papers: 9 Persuasive Writing Techniques

Here’s a question. When you’re read something and you find yourself leaning in, pen in hand, ready to make notes. What is it that makes the reading matter so interesting? For me, it happens when I’ve found the answer I’ve been looking for. It’s actually that simple. Had a problem Found an answer. What’s so […]

White Papers: SEO Tips for PDFs

Creating an SEO-friendly white papers ensures you rank higher in search engine results, which leads to more publicity, media coverage, and business. There are three places you should concentrate on to make your white papers more SEO friendly: When writing, so the content is styled and formatted correctly When converted to PDFs, so it’s indexed […]

White Papers: How to Create an Outline

Why do we need to create an outline? An outline helps you with the following: Keep track of all the moving parts Identify the main sections at a glance Help you to structure the document Identify gaps Ensure that themes are mentioned in the correct location Help you transition from one idea to the next […]

How to Write ”Spellbinding’ White Papers

If I were to ask you, “What’s the most important part in writing white papers? You’d say… Recently, I’ve been working with clients who’ve written very good white papers – in the traditional sense – but haven’t seen the returns they expected. Do they need to change the language, the tone, length or something else? […]

How To Make 127k Writing White Papers

If you’ve got good writing skills and have in-depth subject matter expertise, you should be able to generate additional income by writing white papers. I started writing them by accident when the in-house white paper writer fell ill and someone had to write it. Looking back, it wasn’t the greatest document I’ve written but the […]

A business writing tip from… Niccolo Machiavelli

Machiavelli and white papers? You’ve probably heard of Machiavelli, the author of The Prince, whose advice, ‘The means justifies the end’ has been taken out of context for several hundred years. What you may not know is why he wrote The Prince. Machiavelli Getting Started as a White Paper Writer Like many of us, Machiavelli […]