5 Reasons Why Your White Papers Don’t Work

It’s not easy to write a white paper. And reading them can also be quite a challenge. Unfortunately, many white papers are difficult to digest and come across as though slightly ‘nerdy-types’, locked in research labs, prepared them with very little consideration for their readers. Like other types of publications, such as a case study, […]

How to Use White Papers for Strategic Advantage

The White Paper has its origins in the diplomatic service where they were public policy statements. In those days, there were typically three papers: white papers; grey papers for informative purposes; and black papers which detailed disavowed clandestine activities. 15 royalty-free MS Word White Paper templates. 15 White Paper Templates At the time, Government and […]

What is a B2B White Paper?

A B2B White Paper is a document used by sales and marketing teams to generate interest in a specific trend, topic, or technology. So, how do you write a white paper? Before you start writing, you need to know what it is, right? I know that sounds obvious but one of the difficulties with white […]

How to Grow your Business Writing White Papers

How can you use white papers to generate leads? One of the differences between this document and other types of sales materials is that person who reads it tends to be involved in decision-making. In other words, whereas others sales documents are targeted at customers, journalists, PR, or other sales professionals, white papers are frequently […]

How to Structure a B2B White Paper

In the IT industry, the white paper has become a popular tool for promoting a new product or service. It’s frequently used in tandem with case studies and other sales literature as part of an overall marketing campaign. In this article, I’ll show you how to write an effective white paper that gets your company […]

Origin of White Papers

We all know what a white paper looks like but where did it come from?  As someone who loves writing, I’m always curious to discover where words come from. One that always bugged me was white papers. Why white? I did some digging around to discover where they came from. Here’s the scoop. White Paper […]

7 Guidelines for Writing White Papers

Let’s look at how to write white papers. Before we start writing, we need to perform three writing tasks. Identify our readers, define their needs, and clarify how we’ll solve this problem. Before you start writing, examine these tasks as they form the basis of your white papers. Consider them the foundation upon which your […]

Video: How to Write a Technology White Paper

Summary: A technical white paper discusses the technical issues facing a user and proposed solutions to resolve this problem.  How to Write a Technology White Paper In this video Ivan explains how to write a white paper for the IT industry. This video tutorial explains how to structure, format, and design your white paper to […]

Video: What is a B2B White Paper?

Summary: A white paper is a short document that discusses a technical, business, or operational problem and provides a specific solution. In general, it’s written for decision makers, and will use non-technical business English.  Video: What is a White Paper? In this video Ivan explains how to write your first white paper. If you have […]

Video: How to Write a White Paper

Summary: Use white papers to create high-value content that generates leads, positions your product in a crowded marketplace, and develops a relationship with prospective customers. Video: How to Write a White Paper In this video Ivan explains how to write your first white paper. Get the template from the link below. This detailed tutorial (14 […]

Are you Making these Mistakes when Writing White Papers?

What are the most common mistakes when writing white papers? Tone, structure, and voice are common issues for novice writers. Let’s look at these examples from a white paper and see if we can fix it. Style and Tone in white papers What do you notice about the opening paragraphs of this white paper? First […]

What skills do I need to be a white paper writer?

As a freelance write paper writer you can earn more than business writers, technical writers, and science writers. So, how do you get in? In general, the following skills are required: #1 Interviewing skills This is very important. Why? I actually spent more time interviewing people than I do writing. When I first started out […]

Q: How can I start a career as a white paper writer?

Q: Why do companies need white paper writers? Can’t they use their own writers? Yes and No. It depends on the size of the company AND its location AND writing expertise. Not every company has someone who can write a professional white paper. They may have people in their marketing team who write sales and […]

Q: How much can I charge for writing a white paper?

White paper writing: how much can I charge? There are three ways to get paid to write white papers. Daily rate Agree on a fixed daily rate and the number of days to write the document. If you’re new to the industry and trying to build your portfolio, this is the simplest way to go. […]

White Paper – Document Review Checklist

When writing white papers, the document review phase helps you identify gaps, improve the organization, correct flaws in the narrative, and iron out other weaknesses. White Paper – peer review checklist The document review phase is often overlooked or dismissed as an irritating editing task. But if it’s rushed through, to close to the publication […]