11 Must-Haves For Your Social Media Policy

Social media policies create a dilemma for HR. Should it be part of the Employee Handbook or created as a standalone document? As someone who writes social media policies for a living, I’m inclined to recommend the latter. Cross-reference it from the Employee Handbook, so it’s easier to manage as a separate document. Of course, […]

4 Ways Twitter Can Improve Your Writing Skills

Can Twitter really, really make you a better writer? It’s just texts, right? I avoided Twitter when it first came out. It seemed trite. Silly. I had better things to do. But… something gnawed away at me. Maybe I was the one missing the point. Worse, maybe I was missing out on business leads, sales […]

Why Social Media Won’t Save Your Business

Ever feel that social media is a waste of time? It sounds like heresy to say it, especially with experts telling us every day that we must have Facebook pages, twitter conversations, and linkedin networks. But here’s another way of looking at social media. It’s to do with ROI. Who Benefits From Social Media It’s very simple. […]

How to be a Better Social Media Writer

Want to be a better social media writer? How is social media writing different from what you learn in school? This is the first in a series of articles about writing for social media. Let’s start with who you’re writing for and the best way to deliver content… that they find useful. Remember, what’s useful […]

20 Free eBooks on Social Media Strategy

If you’re looking for some guides on Social Media, in particular how to use Facebook and Twitter for marketing, then these 2ofree ebooks including Brian Solis, Chris Brogan, Chris Penn, and John Jantsch will get you started.

Best Practices For Developing Social Media Policy For Facebook and Twitter

The Soci­ety for New Com­mu­ni­ca­tions Research Best Prac­tices com­mit­tee has spent a year research­ing cor­po­rate social media poli­cies. The project included gath­er­ing case stud­ies on com­pa­nies’ blog­ging pol­icy devel­op­ment and imple­men­ta­tion for com­pa­nies man­ag­ing inter­nal and exter­nal cor­po­rate blogs and other forms of social media. From this research, the com­mit­tee devel­oped a set of SNCR-endorsed best prac­tices. We now present these 27 best prac­tices and poli­cies for devel­op­ing and imple­ment­ing cor­po­rate blog­ging poli­cies and guidelines.

What Tom Peters Taught Me About Twitter

You know Tom Peters? The guy who writes all those best-selling business books? I’ve been following him on Twitter for a few months and, as they say, you learn for the best. I’ve looked at how he uses Twitter and try to blend that into the approach I use. And it seems to work. Do’s […]

Where is the Social Media ROI?

When it comes to social media, many business’ are interested in ROI. Having a team of people (or even one depending on the size of the company) can take away hours/hour of the day they could be spending on other tasks. This means it needs to be worth that time for business owners to jump onboard.

How to create a Social Media budget

The terms social media and social networking have been tossed around for quite some time now, but businesses are struggling with how to implement these strategies in their budgets.  How much is too much, how much is too little?  There are many factors on how to plan a budget, and the same goes for social […]

How to add a Flickr Slideshow to your WordPress Blog

You can add a Flickr Slideshow to your Wordpress Blog using this single line of code. All you need to do this is a Flickr account, the tag you want to use and you’re done. That’s it. Here’s how to create the slideshow.