Case Studies: How to Get (and Retain) Prospective Clients’ Attention

Prospective customers are interested in case studies if they are relevant to their needs, specific in terms of industry/sector/role, and backed up with measurable facts. Case studies that are general, vague, and lack measurable data are ignored. Construction Case Study template Case Studies: Getting Attention As a case study writer, what challenges do you need […]

5 Case Study Writing Guidelines

Why is it so hard to write a case study? I think it’s to do with three things: identifying your reader, knowing the topic, and presenting the material correctly. Construction Case Study template 5 Case Study Writing Guidelines Let’s look at five ways to improve the structure of your next case study. #1 Background Assume […]

Which Case Study Template Should I Buy?

Which case study template is right for your business? It depends… However, here are some things to consider when you choose which template to buy. Energy Case Study template Which Case Study Template Should I Buy? We got an email today regarding the best template for writing case studies. Here’s a few pointers: 1. Who […]

How To Write the Executive Summary for Case Studies

The Executive Summary of your Case Study must make the right impression on your readers. It’s the first section they read. However, the Executive Summary must be the last part of the document you write. How to Write a Case Study How To Write the Executive Summary for Case Studies Why? When writing this section, […]

How To Write a B2B Case Study in 10 Days

Want to write a stunning case study in ten days? Want to stay in budget when you write the case study? Want to use it to generate more leads? How to Write a Case Study   How To Write a B2B Case Study in 10 Days You can save time and get your case study […]

21-Page Case Study Writing eBook

Struggling to write your first case study? It looks so easy until you sit down and try to do the actual writing. Well, the good news is that we’ve got you covered. As you’ve probably seen, we’re refreshed all the case study templates AND to get you up and running include a 21-page tutorial. It […]

How to Structure a Business Case Study

In this tutorial, we describe how to structure a business case study, typically the type of document that will form part of a marketing effort. Unlike other business documents, such as white papers, the structure of a case study is a little different. The difference is two-fold: one is that the sequence is not linear. […]

How To Gather Information for Your Case Study

Use the following questionnaire to capture the necessary information to write your case study. This questionnaire is designed to help case study writers work with their clients to gain a deeper understanding of how the implementation solved their specific problem. It suggests a series of questions you can ask your client to learn more about […]

5 Benefits of Writing Case Studies

Case studies are the first reference document decision-makers turn to when researching a new product, according to market research firm Gartner. For prospects, case studies are an effective way to identify potential solutions that may address their requirements. For this reason, small businesses owners should consider developing a library of case studies to capitalize on […]

7 Case Study Writing Tactics

Do you use case studies to influence prospective customers? My guess is that you do as case studies are one of the most effective ways to soft sell technical products. But are you getting the response you’d expect? If not, then this tutorial will help. Technology Case Study 19 Case Study Templates for only $19.99 […]

20 Case Study Writing Tutorials

Twenty articles to get you started with your case study writing. It’s all here. Case Study methodology, SWOT, grounded theory, interviewing SME, Media Kit, Marketing Plans, how to promote your products and services, raise its market profile, and construct, format, design and publish your document.

How To Use Case Studies To Position Your Business

How can you position your business in a crowded market? Case studies are an effective way to demonstrate your expertise, provide insights, and attract new leads. Let’s see how it works. How To Use Case Studies To Position Your Business How do you justify the expense of writing case studies? Well, it must show that […]

How to Write a Medical Case Study

In this tutorial, we look at how to write a case study for a medical product or service. The most effective case studies on medical products are 500 to 800 words and focus on how the product improves the treatment of patients. Success stories on how the product increased productivity, saved money, improved regulatory compliance […]

10 Simple Case Study Writing Tips

What’s the hardest thing about writing a case study? What I’ve seen is that, while the writing is easy, those involved in the writing process often don’t know what’s required of them. They want to help, but how? For example, the technical guys may not be able to explain the technicalities to the business analyst, […]

How to Write Short Case Studies to Generate Leads

Marketing is about credibility. The more people trust your brand, the more likely they’ll buy your products. Seems true, right? One way to increase the credibility of your marketing is to let satisfied customers ‘promote’ your products for you. Case studies are ideal for this. You can use them as stand-alone advertising tools or embed them into your media kit to increase their lead-generating power.