In this tutorial, we describe how to structure a business case study, typically the type of document that will form part of a marketing effort. Unlike other business documents, such as white papers, the structure of a case study is a little different. The difference is two-fold: one is that the sequence is not linear. […]
Use the following questionnaire to capture the necessary information to write your case study. This questionnaire is designed to help case study writers work with their clients to gain a deeper understanding of how the implementation solved their specific problem. It suggests a series of questions you can ask your client to learn more about […]
According to market research firm Gartner, case studies are the first reference document decision-makers turn to when researching a new product. In addition, case studies are sought out very early in the buying cycle. For this reason, small businesses owners should consider developing a library of case studies to capitalize on the appetite for such […]
Do you use case studies to influence prospective customers? My guess is that you do as case studies are one of the most effective ways to soft sell technical products. But are you getting the response you’d expect? If not, then this tutorial will help. 6 Case Study Templates for only $9.99 How to Write […]
Twenty articles to get you started with your case study writing. It’s all here. Case Study methodology, SWOT, grounded theory, interviewing SME, Media Kit, Marketing Plans, how to promote your products and services, raise its market profile, and construct, format, design and publish your document.
How do you justify the expense of writing case studies? Well, it must show that it gives you an edge over your competitor, a better foot-hold in your market, or help define your marketing strategy. Here are four examples to show how this might work for you. 3 Ways to Use Case Studies For Strategic […]
The most effective case studies on medical products are 500 to 800 words and focus on how the product improves the treatment of patients. Success stories on how the product increased productivity, saved money, improved regulatory compliance or reduced manual processes are very popular. Writing Case Studies about Medical Products How to get started? The […]
What’s the hardest thing about writing a case study? What I’ve seen is that, while the writing is easy, those involved in the writing process often don’t know what’s required of them. They want to help, but how? For example, the technical guys may not be able to explain the technicalities to the business analyst, […]
Marketing is about credibility. The more people trust your brand, the more likely they’ll buy your products. Seems true, right? One way to increase the credibility of your marketing is to let satisfied customers ‘promote’ your products for you. Case studies are ideal for this. You can use them as stand-alone advertising tools or embed them into your media kit to increase their lead-generating power.
This is part one of a three-part series on how to profit from case study writing. Let’s start! Brochures and other promotional materials have their place in the sales process, but for building relationships that win the hearts and minds of prospects, try case studies – they are much more effective because they offer quantifiable […]
To prepare your case study analysis, you need to understand the four parts that hold the case study together. Once you have grasped how to structure your case study, you are then in a better position to refine this document and make the sections flow more smoothly from one topic to the next. Your case […]
A case study is the study of an object, person or situation. When a management graduate undertakes his course; he will frequently come across with various case studies during his academic curriculum. There is no management course without referring to case studies. Students may read 800 case studies during a two-year MBA program. This indicates […]
Most case studies are between two-or-three pages and in the range of 500-900 words, although some tend to run longer. Try to aim for three pages, and include one large graphic per page. Anything more than this and it begins to feel like hard sell advertising; case studies adopt a more subtle soft-sell approach. Case […]
Want a quick way to build up your media kit? You can use case studies to share success stories with clients, journalists, bloggers and IT writers. These all use case studies when writing articles and developing stores. These marketing documents are easy to write; most are less than five pages. 5 reasons you should publish […]
There is another method of gathering information which is relevant and must be described. It is called case studies and it is the most adjustable of all research designs. At the level that is the simplest, they give descriptive accounts of the case. Gathering Information For Case Study Research The subject of case studies is […]