A-Z of Customer Complaints

The more you sell, the more complaints. Nothing personal. Oscar Wilde said, ‘the only thing worse than being talked about, is not being talked about.’ It’s the same on the web. If you plan to run a business, you better get ready to deal with the complaints.

We’ve sold more than $600,000 of goods in three years. On good days, we do $4,000. Most days it’s about $2,000. That’s each day, every week, every month. We’ve learnt a few things. The #1 lesson I learnt is… take real good care of your customers and they’ll come back, and come back again, and come back again. Believe me, this is much better than chasing down new customers.

Business Negotiation: Learning To Say ‘No’

Roger Fisher best-selling business book on successful negotiations, Getting to Yes: Negotiating Agreement Without Giving In focused on how to gain mutual agreement between parties without confrontations. Its premise was that both parties want to get to “Yes.” You’ve read hundreds of article along the same lines. But not everyone is into win-win. Today, we’re going to look at getting to No.

Why Bill Gates Chose Warren Buffet as His Role Model

Should you use a role model to develop your business? Maybe you should: the top business magazines say, ‘be yourself, be authentic, share your story’ Or maybe you shouldn’t. For entrepreneurs, using a role model creates a dilemma. Does it mean you’ve sold out? Do you lose street cred? Can you really copy someone else and be true to yourself?

Why Middle-Age Waitresses Get Bigger Tips

Like experiments? Try this the next time you go out. Keep an eye on the waitresses and see who they touch, where they touch and when they touch. Understanding the power of touch, both inside and outside the office, can make a significant difference to your career. If you get it right! And you’d be forgiven for thinking that the leggy blondes, (or tall handsome waiters) would get the bigger tips. Doesn’t work like that. Here’s why.

Using Facebook to Generate New Leads

It seems all you hear about lately in the marketing world is how social media is a great way to get your message out, generate leads, and engage with your customers on a more personal level. This is all true, but how do you do this all effectively?

9 Ways to Increase Traffic To a Technical Blog

To quote Van Halen, ‘everybody wants some.’ And what you want is traffic. Why write a blog if no-one visits, right? I have 17 technical writers’ blogs in my Google Reader & RSS feeds. Most are fine but… if they used some of the following tactics, they’d get more traffic, comments, money and Nobel prizes. […]

Graphic Design Outsourcing: How To Do It Right

One proven way to save time, money and frustration as you build your business is to outsource as much work as possible to skilled, but cost-effective, specialists. For example, web designers, writers, programmers, accounts, finance…

5 Reasons You Should Leave Facebook and Join LinkedIn

I’ve started to use my social networks more strategically rather than adopting a ‘shotgun approach’. In other words, I try to leverage each site by seeing the opportunities it offers and then using these. Recently, I’ve started to shift away from Facebook and moved to LinkedIn.

How to Create Friend Lists in Facebook

You can organize your friends into different lists in Facebook. For example, you can have a list of family, close friends, tech friends, school friends. Why should I do this? The advantage of lists is that you can find your Facebook friends that little bit faster. Also, if you plan to use Facebook for business, […]

Facebook: The Quickest Way To Get More Fans

Ask. That’s it. If you want more Facebook fans, ask people to connect. But, here’s Catch 22. You have to ask in the right way. Asking strangers doesn’t work. Here’s how I do it. Facebook: the Quickest Way To Get More Fans I run twelve Facebook pages and this seems to work best. To get […]

2 Ways to Outsell Your Fiercest Competitor

Doyle Slayton gives two tips to keep you winning against your fiercest competitor. Remember what makes you different and why is that better? And then create opportunity around your competitor’s weakness? ‘There is no room to be timid.  Be professionally aggressive and crush the competition!” Do you think this is true? 2 Ways to Outsell […]

Have you taken the 2 Minute Isenberg Entrepreneur Test?

Daniel Isenberg on HarvardBusiness.org asks if you should you join the millions of people who take the plunge and start their first ventures? He believes that there is a ‘gut level “fit” for people who are potential entrepreneurs.’Internal drivers that compel people to create their own business. To demonstrate this he’s developed a 2–minute Isenberg […]

How to Get Rid of a Troll

I have a troll. Do you? Trolls slither over the internet. They start as lurkers, then get brave, creep out and spit things at you. 10 out of 10 trolls feed on attention. Negative or positive – they don’t care. Attention is the oxygen that keeps them going. Here’s the story of how I found my troll and what we may do next?

5 Work-From-Home Business Ideas

Tom Peters says, “the value of services will continue to fall” and that the only way to survive is to differentiate yourself from the competition. Is this true? How do you make yourself stand out from the crowd? If you don’t, what impact could this have on your career? [Learn more about these Business Plan […]

New Technical Communication Group on Facebook for Technical Writers

New Technical Communication Group on Facebook