10 Step Guide to Better Business Writing

Look at how Hemingway does it. His writing style is crisp, direct and engaging. All the signs of a great writer. Look at how he makes long sentences short, mundane subjects interesting, and clips along at a nice pace. And without ever losing the thread. Business writers can use these techniques to improve business plans, […]

How to Use LinkedIn To Find Contract Work

Of the three main social media sites, which one gives you the best return? Well, I’ve had some reservations about LinkedIn (http://www.linkedin.com/in/ivanwalsh) and didn’t join up until last year. Most of the folks I spoke to didn’t seem to get much return from it and looked elsewhere, mostly Facebook. I should add that most of […]

The Secret of Warren Buffett’s Business Writing Style

‘The business schools reward difficult complex behavior more than simple behavior, but simple behavior is more effective.’ Warren Buffett. 15 White Paper Templates for only $19.99 How to Write an Executive Summary that Generates Interest Your Executive Summary should excite the reader and help them understand the key results and conclusions in your business document, […]

12 Steps To Becoming a Business Consultant

The BBC quotes research from Barclays Bank which shows that semi-retired workers are responsible for 50% more start-ups than 10 years ago. In the UK, 67% of small business owners are over 45, while a mere 8.7% are under 34. Such data suggests that running a business actually plays to the strengths of older people. […]

S.P.E.E.D. Writing – 37 Ways to Increase Your Business Writing Productivity

technical-writer-ivan-walsh-chinaWorking in China means more business and less technical writing, especially proposal development, web marketing case studies and white papers. As some friends I hang out with on LinkedIn are also moving into biz writing, I thought I’d add a few tips here. While there is some overlap with technical writing, it does require a different mindset, for example, to understand the emotional drivers that persuade customers to accept or reject business proposals.

A-Z of Customer Complaints

The more you sell, the more complaints. Nothing personal. Oscar Wilde said, ‘the only thing worse than being talked about, is not being talked about.’ It’s the same on the web. If you plan to run a business, you better get ready to deal with the complaints.

We’ve sold more than $600,000 of goods in three years. On good days, we do $4,000. Most days it’s about $2,000. That’s each day, every week, every month. We’ve learnt a few things. The #1 lesson I learnt is… take real good care of your customers and they’ll come back, and come back again, and come back again. Believe me, this is much better than chasing down new customers.

Business Negotiation: Learning To Say ‘No’

Roger Fisher best-selling business book on successful negotiations, Getting to Yes: Negotiating Agreement Without Giving In focused on how to gain mutual agreement between parties without confrontations. Its premise was that both parties want to get to “Yes.” You’ve read hundreds of article along the same lines. But not everyone is into win-win. Today, we’re going to look at getting to No.

Why Bill Gates Chose Warren Buffet as His Role Model

Should you use a role model to develop your business? Maybe you should: the top business magazines say, ‘be yourself, be authentic, share your story’ Or maybe you shouldn’t. For entrepreneurs, using a role model creates a dilemma. Does it mean you’ve sold out? Do you lose street cred? Can you really copy someone else and be true to yourself?

Why Middle-Age Waitresses Get Bigger Tips

Like experiments? Try this the next time you go out. Keep an eye on the waitresses and see who they touch, where they touch and when they touch. Understanding the power of touch, both inside and outside the office, can make a significant difference to your career. If you get it right! And you’d be forgiven for thinking that the leggy blondes, (or tall handsome waiters) would get the bigger tips. Doesn’t work like that. Here’s why.

Using Facebook to Generate New Leads

It seems all you hear about lately in the marketing world is how social media is a great way to get your message out, generate leads, and engage with your customers on a more personal level. This is all true, but how do you do this all effectively?

9 Ways to Increase Traffic To a Technical Blog

To quote Van Halen, ‘everybody wants some.’ And what you want is traffic. Why write a blog if no-one visits, right? I have 17 technical writers’ blogs in my Google Reader & RSS feeds. Most are fine but… if they used some of the following tactics, they’d get more traffic, comments, money and Nobel prizes. […]

Graphic Design Outsourcing: How To Do It Right

One proven way to save time, money and frustration as you build your business is to outsource as much work as possible to skilled, but cost-effective, specialists. For example, web designers, writers, programmers, accounts, finance…

Facebook v LinkedIn For Lead Generation

I’ve started to use my social networks more strategically rather than adopting a ‘shotgun approach’. In other words, I try to leverage each site by seeing the opportunities it offers and then using these. Recently, I’ve started to shift away from Facebook and moved to LinkedIn.

How to Create Friend Lists in Facebook

You can organize your friends into different lists in Facebook. For example, you can have a list of family, close friends, tech friends, school friends. Why should I do this? The advantage of lists is that you can find your Facebook friends that little bit faster. Also, if you plan to use Facebook for business, […]

Facebook: The Quickest Way To Get More Fans

Ask. That’s it. If you want more Facebook fans, ask people to connect. But, here’s Catch 22. You have to ask in the right way. Asking strangers doesn’t work. Here’s how I do it. Facebook: the Quickest Way To Get More Fans I run twelve Facebook pages and this seems to work best. To get […]