Content Repurposing for Beginners

What is content repurposing? Content repurposing is creating modular content that you can modify into different formats. For example, one hub article could create several spokes articles if repurposed correctly. But it is not copy and pasting or spinning articles to create low-quality articles. If done right, it allows you write many interrelated articles very quickly. It […]

How many words a minute can you type?

My friend PM wants to go into freelance writing. I think it can work for him. He’s determined, has a nice writing style, and knows how to hustle for work. But typing is a problem. It’s that simple. He pecks and pecks at the keyboard. Last weekend, his house he showed me some gizmos, ‘hacks’, […]

How to write first thing in the morning

My wee brain is very slow to start in the mornings. Typing is not easy. Neither is thinking. Video – Daily Writing Routine Warm Up Writing Exercises So, how do you start to write first thing in the morning. Here’s a few ways: Decide on a specific target, say 100 words. Identify the topic the […]

How to start writing your first executive summary

Feeling stuck? Can’t start your executive summary? Clock is tick, tick, ticking? They say you should write your executive summary AFTER you’ve written the entire document. I’m not sure about this. Why? If you do, there’s the risk that you’ll run out of time, get flustered, and rush through it — just to get something […]

Are you making these two proof-reading mistakes?

Proof-reading. A bit like flossing your teeth, isn’t it? You know it’s good for you, you know you should do it, but you still don’t want to do it. Why is proofreading so hard? I think it’s the approach we take. For example, if you leave the proof-reading to the very end, you’ll probably be […]

How to create a practical document review checklist

One of the problems of reviewing a document online is that you need a common set of guidelines. In theory a style guide should do this but I often find that people tend to avoid them. They’re too much work. A more practical approach is to create a checklist of the most important things they […]

Should CEOs learn Latin?

Should you learn a dead language? Isn’t there more important things to do? The short answer is Yes. Well, maybe. Actually, No. You really should start learning Latin and here’s why. The Spectator summarising one influential American study carried out in the state of Iowa: “In 1971, more than 4,000 fourth-, fifth- and sixth-grade pupils of […]

How to start a career as a white paper writer

Want to get started as a white paper writer? It mightn’t be as hard as you think. If you have good (not necessarily perfect) writing skills, in-depth knowledge of a product, service, or industry, and have the right attitude, then maybe you should consider writing white papers to earn extra income. Due to the recession […]

How to improve the subject line of an email

First, think of the response you want from the reader. Second, put the most important point at the start. Third, highlight one thing only. The problem with most subject lines in emails is that they’re written either: As a placeholder, something to put in while you write the actual email After the email is written […]

Are good business writers made or born?

If you’re reading this, you’re probably thinking… made. Why do I say this? Because if you are a ‘born writer’, and have written from a very early age as most do, you’d feel  that most writers are born, not made. You either have it or you don’t. But it this true? I hate to say it […]

Business Requirements: Should you use Shall v Will?

Should you use Shall or Will when writing business requirements? Or something else? For example, some business analyst friends prefer to use Must. Others insist that Shall is the international standard, so we should stick with it. The counter-argument says that’s not good enough. Times have changed. We need to put the reader first. No […]

214 Style Guides with Tutorials, Examples, Guidelines

Looking for examples of how to write a style guide? We’ve compiled this list to give you different examples to get you started. How to Create a Style Guide Brain Traffic — Web Content style guides that Don’t Suck Creative Blog — Create a website style guide Gather Content — Developing a Content style guide […]

The Bette Davis Customer Expectation Formula

Bette Davis, the actress, had a habit of repeating back to Directors exactly what they asked her to do. She explained in her biography that she did this to confirm her understanding. Some directors thought she was pushy, difficult as a result. And she was. But she wanted to be sure, and that there was […]

When’s the last time you invested in yourself?

One of my friends, TP, doesn’t believe in buying books anymore. Or buying anything for that matter. “It’s all free,” he said. “You can get it on the internet. It’s all out there. You just need to search”. I think he’s overlooking something. Yes, some things are free but you only value what you really […]

How to Develop ‘Hub and Spoke’ Product Feature Pages

Summary: Key content requirements for software product feature pages are: introduce features, answer questions, and provide user stories. The Purpose of Product Feature Pages The product feature page is the front door to sales. It should be designed for customers searching for products that solves specific problems. This means that when designing the features page […]