How to Write Short Case Studies to Generate Leads

In this tutorial, we look at how to write a case study to generate leads.

Marketing is about credibility. The more people trust your brand, the more likely they’ll buy your products.

Seems true, right? One way to increase the credibility of your marketing is to let satisfied customers ‘promote’ your products for you.

Case studies are ideal for this. You can use them as stand-alone advertising tools or embed them into your media kit to increase their lead-generating power.

Using Case Studies to Generate New Leads

Case Study – Sample Templates

Case studies really display their benefits when used to enhance marketing tools such as white papers, media kits, booklets, and websites. So how do you create a case study?

  • Talk to your customers and find out what they liked about your product.
  • Interview as many as possible; get plenty of quotes.
  • Don’t forget to get a signed release so you can use their comments in your case study.

Provide the full attribution in your case study, for example, R. P. in Texas doesn’t cut it. Rick Parrott, Parrott Writing Services, San Antonio, Texas is much better because it puts a face behind the words. People can identify with Rick Parrott, who can identify with R. P. in Texas?

Introduction to How to Write a Great Case Study

Case Study in 7 steps

The structure of a case study is quiet simple.

  1. Introduce your customer to your readers. Make them see her/him as a real person. Paint a picture.
  2. Explain the problem in terms that your reader can understand.
  3. Show the process your customer went through as she tried to find a solution.
  4. Help your reader identity with your customer. If your reader says, “Hey that’s happening to me!” you’re dead on target!
  5. Show the process required to implement the solution selected by your customer.
  6. Discuss the results and benefits your customer received because she selected your product.
  7. Get your customer to explain how your product solved their problem and if they would recommend it to others.

Most case studies seem to run between 600 and 1500 words.

Tip: keep the tone of the case study conversational. Use your customers own words when ever possible.

Thousands of templates to jump start your project

Acceptance Test Plan

Contingency Plan

Software Development Templates

Acquisition Plan

Conversion Plan

Software Requirements Specification

Action Plan

Cost Benefit Analysis

Software Testing

API Documentation

Database Design

Standard Operating Procedures (SOP)

Audience Analysis

Datasheet

Statement of Work

Availability Plan

Deployment Plan

System Administration Guide

Bill of Materials

Design Document

System Boundary

Business Case

Disaster Recovery Plan

System Design Document

Business Continuity

Disposition Plan

System Specifications

Business Plan

Documentation Plan

Technical Writing Templates

Business Process

Employee Handbook

Test Plan

Business Requirements

Error Message Guide

Training Plan

Business Rules

Expression of Interest

Transition Plan

Capacity Plan

Fact Sheet

Troubleshooting Guide

Case Study

Feasibility Study

Use Case

Change Management Plan

Functional Requirements

User Guide

Communication Plan

Grant Proposal

Verification and Validation Plan

Concept of Operations

Implementation Plan

White Papers

Concept Proposal

Installation Plan

Work Instructions

Configuration Management Plan

Interface Control Document

Software Development Templates

Acceptance Test Plan

Maintenance Plan

Software Requirements Specification

Acquisition Plan

Market Research

Software Testing

Action Plan

Marketing Plan

Standard Operating Procedures (SOP)

API Documentation

Needs Statement

Statement of Work

Audience Analysis

Operations Guide

System Administration Guide

Availability Plan

Policy Manual

System Boundary

Bill of Materials

Project Plan

System Design Document

Business Case

Proposal Manager Templates

System Specifications

Business Continuity

Proposal Template

Technical Writing Templates

Business Plan

Quality Assurance Plan

Test Plan

Business Process

Release Notes

Training Plan

Business Requirements

Request for Proposal

Transition Plan

Business Rules

Risk Management Plan

Troubleshooting Guide

Capacity Plan

Scope of Work

Use Case

Case Study

Security Plan

User Guide

Change Management Plan

Service Level Agreement (SLA)

Verification and Validation Plan

Communication Plan

Setup Guide

White Papers

Concept of Operations

Social Media Policy

Work Instructions

Concept Proposal

Contingency Plan

 

Configuration Management Plan

Conversion Plan