10 Proven Proposal Writing Tactics

Writing a business proposal for the first time can be difficult.

To make this easier we’ve compiled this list of ten writing strategies for developing your next sales, government or research proposal.

Download Now for only $19.99

Download Template

Learn more about these Proposal Templates ]

10 Ways to Write Better Business Proposals

Understanding of Requirements

Confirm that you have addressed all the business requirements as listed in the RFP and the supporting documents. This ensures that you’re bid is not disqualified as it must meet any requirements before it can be assessed.

Industry Knowledge

Demonstrate your awareness of the business sector and prove this with relevant case studies and white papers that illustrate your knowledge and where you can add value.

Reference Projects

Give examples of other projects of a similar nature with details of the cost value, project timescales and the key technologies used in the projects. This gives the client more confidence that you have expertise in the areas they wanted addressed.

Strategic Fit

Explain how the different methodologies align with the client’s procedures, strategy plan, and vision statement.

Technical Requirements

Show that you understand their technical requirements by addressing and responding to each requirement with examples of how this will be realized. Make sure to avoid clichés and answer each point so there is no ambiguity in your response.

Functional Requirements Excel spreadsheet

Confirmation

Make sure that you agree to accept their procedures, practices and the Terms and Conditions of the contract should you be awarded it.

Proposed Solution

Show how the system you propose to develop will work by providing business scenarios and process maps. These help the reader ‘see’ how the solution will work as it enhances the text description.

Screen Mockups

Provide mockups of the main screens and/or sections of the system with screenshots and wireframes. This helps the reader understand how the system will work by seeing a visual representation.

Cross-reference

Make sure you cross-reference all requirements against the RFP and to the site map if you use mockups and other visuals.

Warranty Period

Another way to make the buyer feel more comfortable is to offer a warranty period. This means that if any issues arise with the product, solution or service, you agree to fix them within this time period.

Summary

The key to writing successful business proposals is to get the right balance between understanding the requirements and then demonstrating how you will achieve this. You can further improve your chances by providing endorsements from satisfied clients and including these quotes in the executive summary.

This striking image of the heavens conveys energy, vision, and creativity.

Learn more about these Proposal Templates ]

Thousands of templates to jump start your project

Acceptance Test Plan

Contingency Plan

Software Development Templates

Acquisition Plan

Conversion Plan

Software Requirements Specification

Action Plan

Cost Benefit Analysis

Software Testing

API Documentation

Database Design

Standard Operating Procedures (SOP)

Audience Analysis

Datasheet

Statement of Work

Availability Plan

Deployment Plan

System Administration Guide

Bill of Materials

Design Document

System Boundary

Business Case

Disaster Recovery Plan

System Design Document

Business Continuity

Disposition Plan

System Specifications

Business Plan

Documentation Plan

Technical Writing Templates

Business Process

Employee Handbook

Test Plan

Business Requirements

Error Message Guide

Training Plan

Business Rules

Expression of Interest

Transition Plan

Capacity Plan

Fact Sheet

Troubleshooting Guide

Case Study

Feasibility Study

Use Case

Change Management Plan

Functional Requirements

User Guide

Communication Plan

Grant Proposal

Verification and Validation Plan

Concept of Operations

Implementation Plan

White Papers

Concept Proposal

Installation Plan

Work Instructions

Configuration Management Plan

Interface Control Document

Software Development Templates

Acceptance Test Plan

Maintenance Plan

Software Requirements Specification

Acquisition Plan

Market Research

Software Testing

Action Plan

Marketing Plan

Standard Operating Procedures (SOP)

API Documentation

Needs Statement

Statement of Work

Audience Analysis

Operations Guide

System Administration Guide

Availability Plan

Policy Manual

System Boundary

Bill of Materials

Project Plan

System Design Document

Business Case

Proposal Manager Templates

System Specifications

Business Continuity

Proposal Template

Technical Writing Templates

Business Plan

Quality Assurance Plan

Test Plan

Business Process

Release Notes

Training Plan

Business Requirements

Request for Proposal

Transition Plan

Business Rules

Risk Management Plan

Troubleshooting Guide

Capacity Plan

Scope of Work

Use Case

Case Study

Security Plan

User Guide

Change Management Plan

Service Level Agreement (SLA)

Verification and Validation Plan

Communication Plan

Setup Guide

White Papers

Concept of Operations

Social Media Policy

Work Instructions

Concept Proposal

Contingency Plan

 

Configuration Management Plan

Conversion Plan