White Paper Templates

Fro those involved in Sales or Marketing, Klariti (www.klariti.com) have just updated their White Paper templates. In the IT industry, white papers and case studies are often produced in tandem, as they are both used as sales collateral. However, white papers, its important to note, are not technical documents per se. From a business viewpoint, […]

4 Mistakes in the Vendor Selection Process

Matthew Gnabasik in his book “Smart Choices: Selecting and Administering A Safe 401(k) Plan” provides some good advice on common mistakes in the vendor selection process. Download Now for only $19.99 [ Learn more about these Proposal Templates ] The 401kHelpCenter.com site have paraphrased some of them. Not Asking Enough Tough Questions: You decide to ask for […]

11 Techniques to Increase Page Views on Your Blog

Darren Rowse is a must read for anyone interested in making money from blogging. “At least one commenter on the previous post noted that they are happy with a low page view count because it could mean people are leaving their blog by clicking on an advertisement and thereby earning them money. While there could […]

[Checklist] RFP Proposal Bid / No Bid

I’ve been spending a lot of time recently on Bud Porter-Roth’s site. It’s hard to find anything better when it comes to offering practical and informative proposal writing techniques. Unlike many pretenders, when you read Bud’s material, you know that this man definitely knows what he’s talking about. And while I’ve read—and re-read—several of his […]

Proposal Writing Course – Lesson #5: Writing a Request For Proposal

Writing a Request for Proposal (also called an Invitation To Tender) is hard work. After you have polished the final draft and sent it out, the next step is to wait for the proposals to come back in. If you’re working on a large tender, you can sometimes expect 20,30, 50 or even hundreds of […]

Proposal Writing Course – Lesson #4: Understanding the Tender Opening Process

Government contracting is big business. Companies invest considerable resources into their bids and depend on winning contracts to support their business. To keep the tendering process more transparent, there is now formal tender opening procedures where the tenders are officially opened. For Europe Union contracts, this process often occurs in public to ensure that all is […]

Proposal Writing Course – Lesson #3: Pre-writing Tactics

Proposal writers often write at high-speed, under intense pressure to complete the bid on time, while ensuring the all aspects of the response are in agreement with the mandatory RFP guidelines. Not an easy task! In such situations, mistakes are bound to happen. Even more significantly, such working conditions compromise the quality of the bid. […]

Proposal Writing Course – Lesson 2: Are you Proposing a Solution or a Product?

Successful proposals place the emphasis on the client’s needs rather than on your abilities, technology, or experience, regardless of their technical merit. [ Learn more about these Proposal Templates ] Novice proposal writers tend to hype their own products/services and relegate the client’s needs to second place For example, a proposal for a Content Management system would […]

Proposal Writing Course – Lesson 1# How to Write Customer-centric Proposals

For proposal writers, the task of responding to a Request for Proposal (RFP) can be quite daunting. In addition to the pressure of getting the best proposal in on time, defining an effective approach to the response poses several dilemmas. [ Learn more about these Proposal Templates ] For example, the various proposal team members may argue […]

Recommended Reading on Content Development

You might want to look at Ron Scheer’s approach based on two user-based principles: 1) Making information easy to find, and then 2) Easy to understand and use. Also, take a look at his newsletter. saywhatyoumean.com Heather Martin provides top-notch online copy, print and ezine articles, web search engine optimization content, corporate communications, and much […]

Copyright free articles for your website

Hi Folks, I’ve has a few requests to reprint articles on my www.klariti.com and www.ivanwalsh.com sites. FWIW: You can print, publish, distribute, and post all articles on these sites providing you include the byline with each article. These free articles are available for you, providing you follow these guidelines. 1. Author’s credits are left intact. […]

Is Information Architecture worth it?

Let’s start out and define Information Architecture. One definition of Information Architecture is “the organization, labelling and structuring of data for content-based applications such as websites.” This emerging field has become more prominent in recent years as websites have grown increasing complex and users demand more friendly navigation systems. Information Architects organize content, such as […]

Is there a difference between Difference between Usability and Information Architecture?

Though the terms Usability and Information Architecture are often understood to be the same thing, this is not true. Usability This tends to study a person’s ability to do (i.e. use) something, such as reading text on a webpage. Usability is not restricted to the web and is used across many industry sectors. For example, […]

What is an Information Architect?

An Information Architect organizes a website so that users have a better online experience. In general, their main responsibilities are to: Assign tasks to team members. The Information Architect often doubles up as the Project Manager. Capture the site’s design goals. Communicate the business objectives, such as the site’s sales targets, audience, and language requirements. […]

Use File Includes to Keep Your Content Fresh

Keeping content fresh is a major challenge for every web publisher. In addition to managing the technical, business, marketing, administration aspects of the web business, you still have to find time to update your web content on a regular basis. Most experienced content publishers have learnt a few secrets over the years. And for obvious […]