Why Middle-Age Waitresses Get Bigger Tips

Like experiments? Try this the next time you go out. Keep an eye on the waitresses and see who they touch, where they touch and when they touch. Understanding the power of touch, both inside and outside the office, can make a significant difference to your career. If you get it right! And you’d be forgiven for thinking that the leggy blondes, (or tall handsome waiters) would get the bigger tips. Doesn’t work like that. Here’s why.

Using Facebook to Generate New Leads

It seems all you hear about lately in the marketing world is how social media is a great way to get your message out, generate leads, and engage with your customers on a more personal level. This is all true, but how do you do this all effectively?

How to Get Your Site Verified on Google.com

Google Webmaster Tools is one of the hidden secrets on Google. Use this to add your site directly to its index, verify that Google sees your site (and sub-domains), and also fix the errors it has identified. Split testing has shown me that sites indexed this way perform better than sites that rely on xml […]

9 Ways to Increase Traffic To a Technical Blog

To quote Van Halen, ‘everybody wants some.’ And what you want is traffic. Why write a blog if no-one visits, right? I have 17 technical writers’ blogs in my Google Reader & RSS feeds. Most are fine but… if they used some of the following tactics, they’d get more traffic, comments, money and Nobel prizes. […]

How to Programme Your Projects

Every Project Director demands a crystal-clear plan for their project. How should you develop this programme? Should it be made in the same way each time? At what phase will dependencies, baselines and actuals be recorded? To show the answers to these usually asked questions, read on…

How to Create Your First Social Media Marketing Campaign

When implementing any type of marketing campaign it is wise to first take a step back and decide how to develop your campaign. Many companies are have made the executive decision to go forward with social media—they just aren’t so sure what to do.

Graphic Design Outsourcing: How To Do It Right

One proven way to save time, money and frustration as you build your business is to outsource as much work as possible to skilled, but cost-effective, specialists. For example, web designers, writers, programmers, accounts, finance…

How To Make Friday Your Busiest Day

Friday is my busiest day. Most folks power down and go into weekend mode. Not here! Ask yourself, ‘why do I go down a gear on Friday?’, ‘How does this benefit my career?’ Ok, let’s be honest. We do this because others do it. Right? This is a high-risk way to manage your career. You’re letting others determine how you behave. And it damages your career in many, many ways. Here’s an alternative approach.

How To Write Proposals That Get Accepted By Difficult Evaluators

What’s your success ratio with proposals? 25% is the average. Very few get over 50%. I help government agencies to evaluate proposals. Most bids that come across my desk make the same errors, use the same flawed strategies and are never accepted. And the next time, they repeat the same mistake. Here are some ways […]

5 Reasons You Should Leave Facebook and Join LinkedIn

I’ve started to use my social networks more strategically rather than adopting a ‘shotgun approach’. In other words, I try to leverage each site by seeing the opportunities it offers and then using these. Recently, I’ve started to shift away from Facebook and moved to LinkedIn.

How to create a Social Media budget

The terms social media and social networking have been tossed around for quite some time now, but businesses are struggling with how to implement these strategies in their budgets.  How much is too much, how much is too little?  There are many factors on how to plan a budget, and the same goes for social […]

How To Find A Second Reason To Do Anything Important

When should I start my business? When will I have all the information I need to begin? Answer? Never. You have to start with what you have. In this video, I share an observation that Rajesh Setty made about getting started in business. You don’t always need to have 4 legs to make a table; […]

How to Create Friend Lists in Facebook

You can organize your friends into different lists in Facebook. For example, you can have a list of family, close friends, tech friends, school friends. Why should I do this? The advantage of lists is that you can find your Facebook friends that little bit faster. Also, if you plan to use Facebook for business, […]

How to add a Flickr Slideshow to your WordPress Blog

You can add a Flickr Slideshow to your Wordpress Blog using this single line of code. All you need to do this is a Flickr account, the tag you want to use and you’re done. That’s it. Here’s how to create the slideshow.

20 Case Study Writing Tutorials

Twenty articles to get you started with your case study writing. It’s all here. Case Study methodology, SWOT, grounded theory, interviewing SME, Media Kit, Marketing Plans, how to promote your products and services, raise its market profile, and construct, format, design and publish your document.