How to Send Blogs Posts To Email

Want your Emails to be Blog posts? Want your Blog posts to be Emails? This is why I choose AWeber for my more marketing campaigns as it has more power features than Google Feedburner and also helps me do upselling and split testing. One of the hidden features in AWeber is the ability to send an excerpt of the blog post to an email newsletter or send the entire email to your blog. Here’s how to sync these settings in AWeber.

Do ‘Aggressive’ Sales Tactics Work?

While we teach our kids to be respectable when in school, we then encourage them to tear the opposition asunder when they play sports. Getting the right balance between competition and aggression is very difficult. I see this with team leads who try to bully others into working harder (ironically, these targets are usually the workhorses) and with sales people who try to intimidate others into buying products.

How to Insert the Document Name in MS Word Footer?

Last week I showed you how to add a Chapter Heading to your Microsoft Word documents. The nice thing about this is that it shows the reader where they are in the document at any give time. That works great for long documents, such as Business Plans, where the reader may have hundreds of pages to read through. But, what if you only want to show the document title in the footer?

How To Write Documents Faster in Microsoft Word

If you’re like me, you’re looking for ways to write your documents faster, get emails out of your inbox, and get your ezine newsletter online so you can go home and beat the traffic. There’s a lot of hidden secrets in Microsoft Word, here is one of the best. AutoCorrect makes bad typists look good […]

What Jose Mourinho Taught Me About Market Research

Jose Mourinho is the most successful football coach in the world today. No one else has won more league titles and silverware than the Portuguese manager.

What fascinates me about Mourinho is the incredible attention is the staggering amount of research he does before meeting the opposition team. Unlike most sports managers, Mourinho will spend late nights crunching numbers and seeing what system best suits his team – based on the data his research team has gathered.

How To Insert the Chapter Title in MS Word’s Header or Footer

One way to make your Microsoft Word documents more professional is to use the Header and Footers to include information that helps the reader. Today, I’ll show you how to add some useful information to the header/footer areas.

A simple example is to include the Document Name or Chapter title in the footer. This helps the reader if they print out the document and also gives me a better sense of what they’re reading.

How to Write a Social Media Policy – Part 1

The Soci­ety for New Com­mu­ni­ca­tions Research Best Prac­tices com­mit­tee has spent a year research­ing cor­po­rate social media poli­cies. The project included gath­er­ing case stud­ies on com­pa­nies’ blog­ging pol­icy devel­op­ment and imple­men­ta­tion for com­pa­nies man­ag­ing inter­nal and exter­nal cor­po­rate blogs and other forms of social media. From this research, the com­mit­tee devel­oped a set of SNCR-endorsed best prac­tices. We now present these 27 best prac­tices and poli­cies for devel­op­ing and imple­ment­ing cor­po­rate blog­ging poli­cies and guidelines.

Market Research – What Do Customers Secretly Think of Your Brand?

This is Part One of a Ten part series on creating a Market Research Plan. The sections will roughly be the following:

1. Define What and Who You Want To Research. Who is your real target audience?
2. Define the Problem Statement
3. Develop a Market Research Proposal
4. Design the Research Study
5. Develop Your Market Research Proposal
6. Test the Market Research Design
7. Collect Data
8. Analyze and Interpret the Data
9. Report the Results
10. Next Steps

9 Writing Tips From Warren Buffett

Warren Buffet’s Annual Reports were the first I ever read. To this day, I go back and re-read them to remind myself what business writing is really about – making a connection with words. That’s it. The more you can connect, the more people will read you. They may not agree with you – more […]

How Successful Business Writers Write Less But Earn More

A few weeks ago I wrote that I didn’t like business writing when I started out. Why? Well, it took me several centuries to write very long white papers, data sheets, and other sales collateral. Strange word ‘collateral’ isn’t it? The main reason we did this was the ‘assumption’ that customers preferred lengthy documents. These doorstoppers covered all aspects of the product/service. Sure, it had its place. But not all documents have to land with a thud. It’s the same with writing Business Plans. It doesn’t have to be fifty pages if you can get it under twenty and keep the material focused.

10 Step Guide to Better Business Writing

Look at how Hemingway does it. His writing style is crisp, direct and engaging. All the signs of a great writer. Look at how he makes long sentences short, mundane subjects interesting, and clips along at a nice pace. And without ever losing the thread. Business writers can use these techniques to improve business plans, […]

19 Twitter Tips From Tom Peters

You know Tom Peters? The guy who writes all those best-selling business books? I’ve been following him on Twitter for a few months and, as they say, you learn for the best. I’ve looked at how he uses Twitter and try to blend that into the approach I use. And it seems to work. Download […]

How to Use LinkedIn To Find Contract Work

Of the three main social media sites, which one gives you the best return? Well, I’ve had some reservations about LinkedIn (http://www.linkedin.com/in/ivanwalsh) and didn’t join up until last year. Most of the folks I spoke to didn’t seem to get much return from it and looked elsewhere, mostly Facebook. I should add that most of […]

How to Fix Corrupt MS Word Documents

Last week we showed you how Bullet Lists can crash MS Word. We outlined some techniques to reduce the file size, mostly by creating pre-formatted bullet lists in advance. But what happens if you’re given a User Guide that’s already bloated to massive proportions. It’s too late to create new styles at this stage. Here’s […]

The Secret of Warren Buffett’s Business Writing Style

‘The business schools reward difficult complex behavior more than simple behavior, but simple behavior is more effective.’ Warren Buffett. 15 White Paper Templates for only $19.99 How to Write an Executive Summary that Generates Interest Your Executive Summary should excite the reader and help them understand the key results and conclusions in your business document, […]