Author Archives: Anthony James
If I could show you how one small tweak change improve your future earnings, health, and happiness, would you be interested? Who wouldn’t, right? It’s to do with active and passive surfing. The way you surf online affects your long-term objectives. For example, if I read one article from Harvard Business Review every day, and […]
Before you put your hands on the keyboard and start typing, ask yourself: Specific – what’s the one thing I want this person to understand? Response – what’s the response I want from this person? Incentive – what incentive can I give this person to reply as fast as possible? #1 What’s the one thing […]
Summary: Writing for the web is very different from what you learn in school. The rules about grammar, structure, format, and narrative often don’t apply. In this tutorial we identify best practices on how you can improve your web writing, especially if you write for a company, corporate, or government agency. The University of Chicago “Most […]
Here’s the problem. Imitation is in our DNA. You look at successful people, see how they dress, cut their hair, eat, travel, and try to copy them. The thinking is that if you replicate their actions – the ones that appear to have made them successful – you’re likely to be successful too. Doesn’t work, […]
So, you wanna blog every day, huh? Sure, you do. Sure, you do…. Ok, before I show you how to write blogs posts every single day, including weekends, let’s back up for a second and look at WHY you might want to do this, what benefits it offers, and also the possible downside to […]
When I go buy petrol, they try to upsell me chocolate. It’s pink and nasty looking. ‘No thanks, I’m trying to lose weight,’ I say, feeling embarrassed. ‘No problem,’ the attendant replies. ‘No problem?’ Was their a problem? If you run a business, it’s often interesting to look at these everyday situations and ask: Why […]
Is one way of challenging others. It’s a slight twist on the carrot v stick approach. Instead of praising others, possibly when you know they could do better, it encourages the person to see if they can up their game. You begin to think, ‘Maybe he’s right. Is that the best I can do?’ The Scotland […]
Do you want a receipt? Is what the local petrol station asks if you use a credit card? Why? It makes me suspicious of their reason NOT to give me a receipt. It embarrasses me in front of others. Now that I want a receipt, it creates a small delay. Asking the attendant to print […]
